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I am interested in the concept of "self help" books. Most of them follow the formula - "do as I say, and you'll be happier, wealthier, more productive, etc."

This book is a departure, a welcome departure, from such reads. It is a true "self help" book, with the emphasis on self, because the author does not seek to stuff ideas down your throat. Instead, he presents a series of short, cogent articles that clearly illustrate fallacies and shortcomings in our thinking today. By supporting them with real life examples, he provides the thinking reader with some new ammunition in cutting through some of the "fluff" that defines modern communications.

I have really taken my time reading this book, and now that I am at the end I will start again. Each short chapter deserves your full attention if you are to get the most from it. You will find yourself asking - but how does this idea relate to a previous one that seems, at first glance, to be contradictory? Helpfully, the author calls out any apparent paradoxes and explains their coexistence quite rationally - I found that I was not dissatisfied with any of his explanations.

Back to the "self" aspect - the end of each chapter contains some small advice to assist you in dealing with the fallacy that has been exposed in the chapter, but I find that the greatest value is in relating the subject matter of the chapter to your own experience before reading the advice - you will get much more out of it that way.

My final piece of advice? Read this book like a child using a playground - dip in again and again and again. You are never really finished reading it - instead I recommend turning it into a habitual read - something you continually refer back to.

I am looking forward to being able to see more clearly as a result of applying the lessons in this book.